2019/06/08

Cosmetic surgery and cosmetic dermatology Actual situation of trouble No.2

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What are cosmetic surgery, cosmetic surgery, and dermatology clinics?

Cosmetic Surgery, Cosmetic Surgery, Cosmetic Dermatology, Cosmetic Internal Medicine The only medical department officially approved by the Ministry of Health, Labor and Welfare is cosmetic surgery.Even if you are practicing cosmetic dermatology, you can only officially claim to be a cosmetic surgery department. There are no special regulations for HP, but when advertising on town pages or official magazines, you cannot use the cosmetic dermatology department.In Japan, once you graduate from a university's medical school and obtain a medical license, you can immediately start practicing medicine as a doctor.You are free to choose the path you want to take.Basically, you will decide on your specialty after 2 years of clinical training.There are a few courses in cosmetic surgery, such as Kitasato University and the University of Tokyo, but there are also specialized courses at universities.However, in most cases, trainees will undergo training under a cosmetic surgeon and acquire the skills and knowledge needed to become a cosmetic surgeon.Unfortunately, there are large differences in the level of care, and some facilities cannot be considered to be providing patient-centered medical care.He does not tell patients whether the surgery is suitable, and performs cosmetic surgery if the patient requests it.Some clinics force you to perform surgery on the same day with downtime even if you are not suitable for surgery.Naturally, we only emphasize the benefits of surgery and do not explain the postoperative course or risks of surgery.Doctors who train at these medical institutions and acquire surgical techniques open new cosmetic surgery clinics in a short period of time.In other words, even with insufficient training in a short period of time, it is possible to open a cosmetic surgery clinic that claims to be a cosmetic surgery clinic.There is one doctor who introduced himself on his website as a charismatic and experienced cosmetic surgeon who was in his second year of medical school.Even though I have been a cosmetic surgeon for 2 years, I believe that I still have a lot to learn as a cosmetic surgeon, so I study every day and attend academic conferences and seminars to get back to my basics and work hard every day.How much experience and knowledge can you gain in just one or two years?That's a big question.Many patients do not know that there is a big difference between a plastic surgeon and a cosmetic surgeon.A plastic surgeon is not necessarily a good cosmetic surgeon.Isn't a good cosmetic surgeon a doctor who carefully and diligently provides medical care for his patients to the best of his ability?
2019/06/08

Cosmetic surgery and cosmetic dermatology Actual situation of trouble No.1

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Advertising for cosmetic surgery, cosmetic surgery, and cosmetic dermatology

Before undergoing cosmetic surgery, patients gather information when deciding which medical institution to receive treatment.In the past, paper media such as magazine advertisements and newspaper advertisements were the main source of information, but recently, with the spread of the Internet, many people are getting information by directly looking at medical institution websites using various search engines. .Many people seem to think that because the clinic is advertised on TV, it is safe, or because it is a famous clinic.Promotion and advertising requires a huge amount of budget.If you place a 1P color advertisement in a major national magazine, the average publication fee is 150 million yen to 180 million yen.There are many clinics whose annual advertising budget exceeds 1 million yen just by placing advertisements in multiple major national magazines.Since the number of patients is limited, advertising investment costs can only be recovered by performing expensive surgeries.In other words, it is no wonder that some clinics are thinking of increasing profits by offering treatments such as breast augmentation surgery, liposuction, facelifts, and human growth hormone replacement therapy, which is said to be a cash cow for cosmetic surgery.These treatments can provide medical fees of over 100 million yen for a single treatment.In fact, there are cases in which inexperienced doctors, trying to quickly recover the funds needed to start a new business, mainly perform these high-risk, high-reward surgeries, causing major problems.In order to recover huge advertising costs, surgery is recommended to patients who are not eligible for the surgery.On the patient side, it is also necessary to analyze information such as the cosmetic surgery, the history and expertise of the attending physician.A conscientious doctor will never perform any surgery or treatment that he or she is unsure of.Surgery and treatment will be performed carefully, taking into account the appropriate indications.Ads never list risks or disadvantages.It is best to think of advertisements as just a form of information.Recently, there has been a rapid increase in the number of clinics in which dermatologists provide cosmetic dermatology treatment, but there are also cases where new treatments are suddenly started based only on the knowledge gained from the professionals.It would be fine if the doctor still performed the treatment directly, but it would be a shame if the treatments that were effective when performed by a dermatologist, who lacks medical skills, are being questioned because everything is left to nurses.We recommend that patients do not accept advertisements at face value, but instead gather information and receive counseling until they are satisfied.

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