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Advertising for cosmetic surgery, cosmetic surgery, and cosmetic dermatology

Before undergoing cosmetic surgery, patients gather information when deciding which medical institution to receive treatment.In the past, paper media such as magazine advertisements and newspaper advertisements were the main source of information, but recently, with the spread of the Internet, many people are getting information by directly looking at medical institution websites using various search engines. .Many people seem to think that because the clinic is advertised on TV, it is safe, or because it is a famous clinic.Promotion and advertising requires a huge amount of budget.If you place a 1P color advertisement in a major national magazine, the average publication fee is 150 million yen to 180 million yen.There are many clinics whose annual advertising budget exceeds 1 million yen just by placing advertisements in multiple major national magazines.Since the number of patients is limited, advertising investment costs can only be recovered by performing expensive surgeries.In other words, it is no wonder that some clinics are thinking of increasing profits by offering treatments such as breast augmentation surgery, liposuction, facelifts, and human growth hormone replacement therapy, which is said to be a cash cow for cosmetic surgery.These treatments can provide medical fees of over 100 million yen for a single treatment.In fact, there are cases in which inexperienced doctors, trying to quickly recover the funds needed to start a new business, mainly perform these high-risk, high-reward surgeries, causing major problems.In order to recover huge advertising costs, surgery is recommended to patients who are not eligible for the surgery.On the patient side, it is also necessary to analyze information such as the cosmetic surgery, the history and expertise of the attending physician.A conscientious doctor will never perform any surgery or treatment that he or she is unsure of.Surgery and treatment will be performed carefully, taking into account the appropriate indications.Ads never list risks or disadvantages.It is best to think of advertisements as just a form of information.Recently, there has been a rapid increase in the number of clinics in which dermatologists provide cosmetic dermatology treatment, but there are also cases where new treatments are suddenly started based only on the knowledge gained from the professionals.It would be fine if the doctor still performed the treatment directly, but it would be a shame if the treatments that were effective when performed by a dermatologist, who lacks medical skills, are being questioned because everything is left to nurses.We recommend that patients do not accept advertisements at face value, but instead gather information and receive counseling until they are satisfied.