With this content, one would think that this product would be a medicine. Why do they make exaggerated claims? It's to attract customers by touting medical effects. If they make exaggerated claims, naturally, clients are more likely to visit the beauty salon or purchase the cosmetics in hopes of seeing those effects. Since they are making illegal exaggerated claims for profit only, it goes without saying that the treatments at the salon and the cosmetics they sell are not trustworthy.
Expressions that cannot be used in cosmetic advertisements or packaging are regulated by the Pharmaceuticals and Medical Devices Act and the guidelines of the Fair Trade Commission because they may be misleading to consumers. Below are specific expressions that generally cannot be used in cosmetic advertisements or packaging:
- Expressions suggesting therapeutic effects
- "Cure acne": Cosmetics are not intended for medical treatment but to improve skin condition, so expressions that suggest therapeutic effects cannot be used.
- "Remove blemishes": Statements guaranteeing the effectiveness of removing blemishes or freckles cannot be used as these products fall into the category of pharmaceutical products.
- Hype
- "Completely" or "100% effective": Since the effectiveness of cosmetics varies from person to person, statements that guarantee absolute results should be avoided.
- "Miraculous" or "Dramatic": Exaggerated statements that have no scientific basis are not allowed.
- Statement that guarantees safety
- "No side effects": This expression cannot be used because it cannot be said with certainty that there will be no side effects in everyone.
- "All natural" or "chemical-free": Even if a product is made entirely from natural ingredients, it should be used with caution as it may be misleading to consumers.
- Representations that guarantee a particular effect
- "Immediate effect": Statements that guarantee short-term results should be avoided.
- "Permanent": No statements that guarantee permanent results may be used.
- Pharmaceutical expressions
- "Antibacterial" or "sterilizing": These expressions are used for pharmaceuticals and cannot be applied to cosmetics.
- "Anti-inflammatory effect": Statements that guarantee an anti-inflammatory effect also fall under the category of medicines.
Illegal beauty salons ignore these prohibited expressions and advertise cosmetics. Because it is a minor offense, the police rarely crack down on it.
Surely there must be a huge number of victims who have been deceived by illegal advertisements and purchased these cosmetics only to find that they have no effect at all or that their acne has worsened?
Recently, medical-like expressions such as "containing stem cell components" and "containing exosomes" have begun to be used.
This is a way to indirectly hint at its effectiveness.
It is unlikely that non-pharmaceutical cosmetics will contain ingredients that are effective against inflammation, acne, blemishes, or wrinkles.
Even in Nagoya, where I practice, there are unscrupulous and illegal beauty salons that do whatever they want, and illegal businesses that brazenly advertise and still sell HIFU treatment equipment, which is a clear violation of the Medical Practitioners Act, on their websites. SALANJEE | SALANJEE There are companies that are illegal. I have introduced this company on my blog before, but they are still promoting HIFU equipment on their website, which is considered illegal to use and perform in beauty salons.
What they have in common is that they exaggerate the treatments, cosmetics, and equipment they offer, all of which may be illegal.
Energy Therapy? I have seen advertisements using the name "Energy Therapy?" to promote its effectiveness in treating lower back pain, stiff shoulders, insomnia, and eye fatigue, but aren't these completely illegal advertisements?
Is it OK for people without medical qualifications to advertise and provide these types of treatments?
I also think that the media that publishes this type of advertising is a problem.
There should be no treatments at beauty salons that are effective for headaches...
I don't know whether this leading organization is at fault or whether there are illegal beauty salons that are continuing to use these expressions despite the organization's instructions not to do so, but I would like the competent authorities to take strict measures and take strict measures against illegal activities that deceive consumers, so as to prevent victims from being created.
*If you have been victimized by an illegal beauty salon, please feel free to contact us.
As a doctor who practices cosmetic medicine, I hope that illegal beauty salons and illegal cosmetics will disappear.
